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Efficiency Versus Effectiveness
Efficiency Versus Effectiveness How do you like to work? Are you a speed or precision person? Do you like many small projects or one big, long one that you can dig into? No, you’re not in the middle of a recruitment fair. These are simply questions that most self-aware professionals should know about themselves and…
Read MoreDealing with Angry Customers When You’re Short-Staffed
Dealing with Angry Customers When You’re Short-Staffed The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong.…
Read MoreCourting the Millennial Customer
Courting the Millennial Customer If you are in a traditionally “cool” business, like a coffee shop, Indy bookstore, or juice bar, it’s likely you have scads of skinny jeans-wearing hipsters hanging around your store. But if you’re reading this article, most likely you don’t but you know you need them. There are roughly 75.3 million…
Read MoreBe Unforgettable: How Business Owners Can Standout at Networking Events
Be Unforgettable: How Business Owners Can Standout at Networking Events First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There is no one…
Read MoreAnatomy of a Blog Post
Anatomy of a Blog Post Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces. Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content? While it starts with something…
Read MoreAI for Business: Bewares and Boasts
AI for Business: Bewares and Boasts Practical ways to use it in business and what to avoid At first glance, especially for people who have trouble writing or have difficulty starting and collecting their thoughts at a keyboard, AI can feel like the smartest kid in the class offering to do your homework for…
Read MoreFour Ways to Look Your Best on a Conference Call
Four Ways to Look Your Best on a Conference Call Be honest. Do you love or hate video conferencing? There’s nothing more awkward than dialing into a conference call only to find out it’s a video conference call and you haven’t showered since the weekend. Even if you have showered, video calls can be awkward…
Read More3 Easy Things to Help You Attract More Customers for Your New Business
3 Easy Things to Help You Attract More Customers for Your New Business Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy…
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